Orientation and Advisory services for the profesional wine industry

    Chemist and Enologist.

    Founding member of La Vina del Loco (Ribera del Duero) and of Miravinos. The latter, a Company that produces and commercializes wine from different originations.

    Earlier, he was operations director at Avanteselecta group (Rioja, Rias Baixas, Rueda, Ribera del Duero, Tierra del Vino de Zamora, Jerez, Tierra de Castilla, Monterrei), technical director at, Hispanobodegas, Bodegas Gomaz  and Principe de Viana.

  • VÍCTOR RODRÍGUEZ              + INFO

    A graduate in journalism.

    Founding member of La Vina del Loco (Ribera del Duero) and of Miravinos. The latter, a Company that produces and commercializes wine from different originations

    Earlier, he did business development for the Orowines group, he also was a consultant for Dominio de Ataufa and Bodegas Obalo

  • BEGOÑA ARBELOA             + INFO

    She has a major in Farmacy and a minor in Enviromentalism. Food microbiologist by the University of Salamanca.

    She has specialized in Quality, Food safety and Environment for the wine industry for the past 20 years.

    Managing Director at Testa

    She has also worked for Pago de Carraovejas, Emilio Moro, Tomas Postigo, Palacio de Bornos, Jose Pariente, Grupo Matarromera, Protos, Osborne, etc.

  • PILAR LORENZO                    + INFO

    Logistics and International commerce specialist. Vast experience in, the import/export business for wine, alcoholic beverages, gourmet products, as well as in Special taxes.

    She collaborates with Grupo Osborne, Sanchez Romero Carvajal (Ibericos 5J), Txakoli UNO, Bodegas Fernando Gonzalez y Barcolobo in their international divisions.

    She did earlier work for Hijos de Antonio Barcelo, Hispanobodegas, and the Avanteselecta group.

  • CARLOS DONAIRE                 + INFO

    Designer, Máster in Marketing, Master in Advertising and Sociology degree. Consultant as well as researcher in Marketing and Strategic Communications, both on and off line.

    He has been a consultor for several companies in Spain, Chile and Colombia. He has been a developer of brands with a focus on sustainability as a strategic asset for corporations.

    A profesional with an extensive career in written and audiovisual media, with special focus in gastronomy and wine.

    To round up his professional background is his dedication to fotojournalism.

  • VICTORIA DÍEZ                       + INFO

    Professional journalist. Professional journalist. Promotor and manager of 10vcomunicacion, a Company specialized in Marketing campaigns, Media relations, Evento organization, corporate imaging and the creation of RSS profiles.

    She has done work for clients such as La Rioja Alta, Arzuaga, Condes de Albarei, Grupo Artevino, Dominio de Tares, Dehesa de Luna and Grupo La Navarra, as well as for the DOs, ICEX and APRA.

    For the previous 15 years, she was part of the team at guía Penin and of Pi & Err Comunicación.


    MBA from Columbia Business School and London Business School. Has extensive experience in marketing and beverages. He is a founding partner of Bevnology, a beverage design and development company in the US. He started Latrama wines, an importer based out of Atlanta, GA. Previously he spent over 20 years at Coca-Cola, in America, Europe and Asia, where he was responsible for one of the biggest global market opportunities for Coke in China, with a consumer base of 45 million.

  • EZEQUIEL FRANCO                + INFO

    With a degree in Business Administration.

    WSET 4 Diploma by AWSEC of Hong Kong.

    Well versed in the Chinese wine market, after working 6 years for Caves Maitre and Panati Wines, one of the leading importers in the country.

    Among his responsibilities of Market director, was to develop and implement the annual business plan, the pricing strategy as well as the portfolio management.

  • EDUARDO RABADÁN              + INFO

    Graduate in Business Administration, with a minor in conjunctural economy and the public sector. He has an MBA and has been Finance director of several companies and foundations. Foro ver 20 years, he manages Ercon Consultores, a financial consulting firm serving 50 companies, of which he is a founding partners. He has been a participant of several restructuring and reconversión processes, as well as in analysis of investment projects.

  • MANUEL RODRÍGUEZ              + INFO

    He is a graduate in Graphic design by IED.

    Founding partner of the design, communication and content development company, Tres Tristes Tigres. He has extensive experience in the development of wine brands for international markets.

    He was part of the design team of the El Mundo newspaper, he has collaborated with a number of editorial companies working on projects of editorial and web design (Unidad Editorial, Prisa, Grupo Zeta, Vino y Gastronomia).


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